A direct booking engine for a hotel chain

The challenge

Apartur runs four hotels in Argentina and wanted its own website to sell directly, with availability and rates always in line with every other sales channel, and a booking experience on par with the big platforms.

What we built

A custom multi-hotel direct booking engine, with WooCommerce as the cart, checkout and payments layer:

• Two-way channel manager integration (RoomCloud XML OTA API): hotels, rooms, rates, availability and inventory stay in sync automatically, and bookings flow both ways.
• Full hotel business logic: occupancy-based and extra-bed pricing, child age ranges, offers and promo codes, seasonal cancellation policies and derived rates.
• Multi-currency, per country: currency conversion, payment methods and settings based on the visitor’s country.
• Public availability API so the LLM-based virtual assistant can check prices and availability in real time.
• Marketing and measurement: a Meta Hotel Ads catalog and GA4 conversion tracking, including bookings entered from the back office.
• Custom back office to manage hotels, rates, offers, a calendar view of inventory and manual bookings.

Built to last

160+ PHPUnit test files, JavaScript and API tests, CI/CD on GitHub Actions, weekly dependency audits and automated semantic releases. Some 1,800 commits and 640 pull requests later, version 2.2 is in production. All of it built with my agent-assisted development workflow (Claude Code, OpenCode, GitHub Copilot).

Result

The chain’s direct bookings grew by over 50%.